This Privacy Policy is valid from May 1st 2018. a.s. (“Ytica” or “we” or “us” or “our”) has created and adopted this Privacy Policy (“Policy”) to demonstrate its commitment to your privacy. This Policy applies to all Ytica products and services (collectively, the “Services”), and describes how we collect, use and share your personal information, and what your rights are. In order to fully understand your rights, we encourage you to read this Policy and to consult our Terms of Use which can be found at


By accessing and using our Services, you signify acceptance to the terms of this Policy and consent to the collection, use, and disclosure of your personal information as described below. If you do not agree with or you are not comfortable with any aspect of this Policy, you should immediately discontinue access or use of our Services.


We reserve the right to modify this Policy at any time. If we make any material changes, we will notify you by email or by means of a notice on our Services prior to the change becoming effective.


Generally speaking, personal information is any information relating to identified or identifiable natural person. However, while our Policy broadly addresses all types of personal information that we may collect, some of the data we describe below may not be considered personal information according to the data protection laws of the jurisdiction in which you reside. Therefore, you should understand that certain parts of this Policy will not apply to you depending on the laws of the jurisdiction in which you reside.


Each time you use our Services, we collect information you provide to us and about your use of our Services as described below. For example, during your use of our Services you may complete an order form, enter a request or submit other information to us, which may be considered personal information.

To provide you with our Services, we may require certain information from you because such information is relevant to a specified purpose, and any additional information you provide to us is provided on a voluntary basis. Please be aware that you can choose whether to provide us with the types of information described below, but your choices may affect our ability to offer you part of or all of our Services.

  • Information you provide to us when accessing or using our Services. When you access or use our Services, we collect information you provide to us, including, but not limited to:
    • Order information. By ordering our Services, you will be required to provide your name, company name, address, email address and billing information.
    • Communication with us. When you communicate with us in any way, such as by e-mail or telephone, we will receive your contact information and any other information you choose to provide to us.
    • Subject matter of the provided Services. Our Services consist in analyzing data you provide to us, such as audio recordings and additional data about these recordings and contact center interactions in general.
  • Information about your use of our Services. We collect information about you both actively and passively when you use or access our Services. We combine information you give to us and information we collect about you. We use this collected information and the combined collected and provided information for the purposes set out below. Examples of the types of information we collect include, but are not limited to:
    • Cookies and similar tracking technologies. We use both first-party and third-party cookies and other similar tracking technologies on our Services. A cookie is a small data file that is stored on your device and collects information such as your IP address or information about your use of and/or activities on our Services (e.g., what pages you visited, or which part of our Services you spent the most time on). Please see the section entitled “Cookies & Similar Tracking Technologies” below, for more information.
    • Log data. We collect log data about your use of our Services, which may include your IP address, data and time of your access or use of our services, and any other information about your activities on our Services.
    • Accessing and using our Services in any other way. When you use or access our Services, we may collect information about any of your activities on our Services.
  • Information about your employees, contractors, agents and/or customers. You understand and acknowledge that by using the Services, including registration for their use, you will make accessible or available to us information about your employees, contractors, agents and/or customers, including business contact information and/or other personal information. You acknowledge and agree that you are solely responsible for your compliance with all applicable laws, in particular personal data protection and privacy laws, with respect to personal information that you make accessible to us, transfer to us or otherwise make available for use by the Services.


Generally, we collect your personal information for the purposes of providing you with and improving upon our Services. However, we also collect such personal information for the purposes listed below.

  • fulfilling your requests and orders for our Services;
  • providing customer service and support;
  • delivering newsletters regarding market products and services, which we think may be of interest to you – you may unsubscribe at any time by following the instructions included in respective emails or by contacting us at;
  • protecting, optimizing, developing, and operating our Services;
  • billing for Services you request;
  • communicating with you;
  • complying with legal obligations, and resolving any disputes;
  • enforcing our agreements with third parties;
  • detection, prevention, and investigation of potential or actual fraud or other harmful activity; and
  • advertising our Services or the services and products of third parties.


We will share your personal information with third parties only in the ways that are described in this Policy below.

  • Third parties authorized by you. We will disclose your personal information to a third party with your authorization.
  • Third-party service providers. We may provide your personal information to companies that provide services to help us with our business activities, such as subcontractors. For example we may use third-party service providers providing data-enrichment services. Where we use such third-party providers, we will strictly require these providers to comply with applicable data protection and privacy laws.
  • Compliance with legal obligations. We may also disclose your personal information as required by law, such as based on a subpoena or similar legal process; when we believe in good faith that disclosure is necessary to protect our rights; to protect your safety or the safety of others; to investigate fraud; or, to respond to a government request.
  • Business transaction. If we are involved in a merger, acquisition, or sale of all or a portion of our assets, we may disclose your personal information to a third party involved in the transaction as permitted by applicable law.
  • Affiliated businesses. We may share your personal information with our affiliates to provide you with our Services, to improve or develop our Services, or for promotional offers that may be of interest to you. You may opt-out of such sharing at any time by contacting us at
  • Protection and safety of others and us. We are committed to providing a safe environment on our Services. We may disclose your personal information for purposes of: fraud prevention and detection; protecting the rights, property, and safety of you, others or us; and, enforcing or applying our Terms of Use and other agreements.


Generally, we use cookies, web beacons, tags and similar tracking technologies to: optimize and improve our Services; identify your device; distinguish you from other visitors; record your IP address to understand your use of our Services; provide user authentication; monitor and maintain your information about your use of our Services; identify the name of the website from which you linked to Ytica; and to conduct fraud prevention and management services.

We do not use these technologies for tracking of any information about your use of other websites or services. Any information that is obtained through cookies, web beacons and similar tracking technologies may be shared with or obtained by third-party service providers on our behalf.


A cookie is a small text file that is stored on a computer or device when you visit our Services. If you reject our cookies and/or similar tracking technologies, you may still use our Services, but your ability to use some or all of our Services, such as contests or surveys, will be limited.

We use both session ID cookies and persistent cookies. A “session ID” cookie expires when you end your session (i.e., close your browser). We use session cookies to make it easier for you to navigate our Services. A “persistent” cookie remains on your hard drive which means that when you end your session and return to the same website later, the cookie information is still available. We set a persistent cookie to store your passwords so you do not have to enter it more than once. Persistent cookies also enable us to track and target the interests of our users to enhance their experience on our Services.

We use the following types of cookies:

  • Strictly Necessary Cookies. These cookies are essential because they enable you to move around our Services and use certain features on our Services. For example, strictly necessary cookies allow you to access secure areas. Without these cookies, some Services cannot be provided.
  • Performance/Analytics Cookies. These cookies collect information about how you use a website. For example, a performance/analytics cookie will collect information about which pages you go to most often, how much time you spend on that page, or if you get error messages from certain pages. These cookies do not gather information that identifies you. The information these cookies collect is anonymous and is only used to improve how our Services work.
  • Functionality Cookies. These cookies allow us to remember the choices you make and to tailor our Services so we can provide relevant content to you. For example, a functionality cookie can remember your preferences (e.g., country or language selection), or your username.
  • Targeting/Advertising Cookies. These cookies are used to provide advertisements that are more appealing to you and your interests, and to help measure the effectiveness of an advertising campaign. For example, a targeting/advertising cookie can remember that you have visited a website, and it may share this information with other organizations, such as advertisers. This means that after you have visited to our Services, you may see some advertisements about our products and services elsewhere on the Internet.
  • Third-Party Cookies. We may place cookies from third-party service providers that fall into one of the above categories, who may use information about your visits to other websites to target advertisements for products and services available from Ytica. We do not control the types of information collected and stored by these third-party cookies. You should check the third-party’s website for more information on how they use cookies.

Web beacons or “clear gifs” are tiny graphics with a unique identifier, similar in function to cookies, and are used to track the online movements of web users. In contrast to cookies, which are stored on a user’s computer hard drive or device, clear gifs are embedded invisibly on web pages and are about the size of the period at the end of this sentence.

We and our third-party service providers employ web beacons for the reasons stated above (under “7.1 Cookies”), but primarily to help us better manage content on our Services by informing us, which content is effective.


Below we describe how you can manage first-party or third-party cookies.

  • Our Cookies (or “First-Party Cookies”). You can use the browser with which you are viewing our Services to enable, disable, or delete cookies. To do this, follow the instructions provided by your browser (usually located within the “Help”, “Tools” or “Edit” settings). Please be advised that if you set your browser to disable cookies, you may not be able to access parts of our Services or our Services may not work properly. You can find more information about how to change your browser cookie settings at
  • Third-Party Cookies. For more information about third-party advertising networks and similar entities that use these technologies, please see, and to opt-out of such ad networks’ and services’ advertising practices, go to Once you click the link, you may choose to opt-out of such advertising from all participating advertising entities or only receive advertising provided by specific advertising entities.


Our Services have security measures in place to protect the loss, misuse and alteration of the personal information under our control. Ytica will endeavor to use appropriate security measures including firewalls and monitoring.

However, no data transmission over the Internet or storage of data can be guaranteed as 100% secure, thus we cannot ensure or warrant the security of any personal information you transmit to or store with us, and you transfer and store such data at your own risk. You are also responsible for the security of your personal information by taking precautionary measures, such as keeping your account password confidential and using secure wireless connections.


We do not knowingly request or collect personal information from any person under the age of 16 (unless relevant data protection laws provide for a lower age for those purposes provided that such lower age is not below 13 years) without prior verifiable given or authorized consent of the holder of parental responsibility over such person. Children under 16 (or lower, subject to the conditions as described above) should not provide personal information to us on our Services. Please notify us if you know of any children using our Services so we can take action to prevent access to our Services and delete their information.


You may disable cookies through your browser settings, but Ytica does not change the way it responds to a “Do-Not-Track” signal.


Our Services include links to other websites whose privacy practices may differ from those of Ytica. If you submit personal information to any of those sites, your information is governed by their privacy policies. We encourage you to be aware when you leave our Services and carefully read the privacy policy of any website you visit. This Policy only applies to the information collected through the Ytica Services.


If you wish to access, correct, delete or update your personal information, please email us at We will respond to requests that are reasonable and in accordance with relevant data protection laws.

As a global entity, Ytica may store, transfer, and otherwise process your personal information in countries outside of the country of your residence, including the United States and possibly other countries.

If your personal information is transferred from within the European Union (“EU”) to a jurisdiction outside of the EU, Ytica has standard contractual clauses in place to ensure that such personal information has required protection under EU data protection laws, unless these countries are recognized by the EU Commission as having adequate levels of protection for personal data. Please contact us if you would like to obtain a relevant copy of Yticas standard contractual clauses at

Legal bases for processing personal information from the EU

Ytica uses your personal information if it is necessary to carry out its obligations arising from any contracts entered into between you and Ytica or to take steps at your request prior to entering into a contract with you. We may process your personal information for specific purposes based on your prior consent. We may collect and process your personal information for our legitimate interests to protect our property, rights or safety of Ytica, our customers or others or to offer information on our Services we feel may interest you. In addition, it may be our legal obligation to use or share your personal information with third parties, such as public authorities or law enforcement bodies.

Direct Marketing

If you are located in the EU, we will only contact you by electronic means (email or SMS) with information about our Services that are similar to those which were the subject of a previous sale or negotiations of a sale to you. If you are a new customer, and where we permit selected third parties to use your data, we (or they) will contact you if you are located in the EU by electronic means, only if you have consented to this. If you do not want us to use your personal data in this way, or to pass your personal data on to third parties for marketing purposes, please contact us at You may raise such objection with regard to initial or further processing for purposes of direct marketing, at any time and free of charge.

In most cases, you are not obliged to provide any personal information to us, but we will not be able to provide you with the information or Service that you have requested without certain information, such as your contact details. If you have ordered a Service from us, it will be a contractual requirement for you to provide us with certain information, such as your name, e-mail and telephone number.

Privacy Rights for personal information under the EU data protection laws

Where EU data protection laws apply, you will have the following rights. These rights can be exercised by contacting us using the details set out at the end of this Policy.

  • Consent and the right to withdraw consent. Ytica may request your consent to the processing of your personal information from time to time. You may withdraw your consent to the processing of your personal information at any time. Your withdrawal will not affect the lawfulness of Ytica’s processing based on consent before your withdrawal.
  • Right of access to and rectification of your personal information. You may request information on whether and how your personal information is processed by Ytica, in particular: the purposes of the processing; the categories of personal data concerned; the recipients or categories of recipient to whom the personal data have been or will be disclosed, in particular recipients in third countries outside the EU or international organizations; where possible, the envisaged period for which the personal data will be stored, or, if not possible, the criteria used to determine that period; the existence of the right to request from the controller rectification or erasure of personal data or restriction of processing of personal data concerning the data subject or to object to such processing; the right to lodge a complaint with a supervisory authority; here the personal data are not collected from the data subject, any available information as to their source; the existence of automated decision-making, including profiling, referred to in relevant data protection laws and, at least in those cases, meaningful information about the logic involved, as well as the significance and the envisaged consequences of such processing for the data subject. You may request a copy of your personal data processed by Ytica, unless such provision adversely affects the rights and freedoms of others. You may also request Ytica to rectify or update the inaccurate personal data held by Ytica. Where personal data are transferred to a third country outside the EU or to an international organization, you shall have the right to be informed of the appropriate safeguards pursuant to relevant data protection laws relating to the transfer.
  • Right to be forgotten. You may request to obtain the erasure of without undue delay, personal data that are: no longer necessary in relation to the purposes for which they were collected or otherwise processed; to the processing of which you have withdrawn you consent to; you objected to the processing of and there are no overriding legitimate grounds for the processing; the personal data have been unlawfully processed; the personal data have to be erased for compliance with a legal obligation; the personal data have been collected in relation to the offer of information society services to children under 16 (or lower, subject to the conditions as described above). Where Ytica has made the personal data public and is obliged to erase the personal data, it will, taking account of available technology and the cost of implementation, take reasonable steps, including technical measures, to inform controllers which are processing the personal data that you have requested the erasure by such controllers of any links to, or copy or replication of, those personal data. The above is subject to limitations by relevant data protection laws.
  • Right to data portability. If we process your personal information based on a contract with you or based on your consent, or the processing is carried out by automated means, you may request to receive your personal information in a structured, commonly used and machine-readable format, and to have us transfer your personal information directly to another “controller”, where technically feasible, unless exercise of this right adversely affects the rights and freedoms of others.. A “controller” is a natural or legal person, public authority, agency or other body which, alone or jointly with others, determines the purposes and means of the processing of your personal information.
  • Right to restriction of processing. You shall have the right to obtain from Ytica restriction of processing where one of the following applies: you contest accuracy of processed personal data, for a period enabling Ytica to verify its accuracy; the processing is unlawful and you oppose the erasure of the personal data and request the restriction of their use instead; Ytica no longer needs the personal data for the purposes of the processing, but they are required by you for the establishment, exercise or defense of legal claims; you have objected to processing pending the verification whether the legitimate grounds of Ytica override yours. Restricted personal information shall only be processed with your consent or for the establishment, exercise or defense of legal claims or for the protection of the rights of another natural or legal person or for reasons of important public interest. Ytica shall inform you if the restriction is lifted.
  • Notification of erasure, rectification and restriction. Ytica shall communicate any rectification or erasure of personal data or restriction of processing to each recipient to whom the personal data have been disclosed, unless this proves impossible or involves disproportionate effort. Ytica shall inform you about those recipients if you request this information.
  • Right to object processing. Where the processing of your personal information is based on legitimate interests described under Legal Bases for Processing heading above, you may object, at any time, to the processing of your personal information as permitted by applicable law. Ytica may continue to process your personal information if it is necessary for the defense of legal claims, or for any other exceptions permitted by applicable law.
  • Right to object to direct marketing. You may object to any direct marketing at any time and your personal information will no longer be processed for such purposes. If you object to processing for direct marketing purposes, the personal data shall no longer be processed for such purposes by Ytica. Direct marketing includes any communications to you that are only based on advertising or promoting products and services.
  • Automated individual decision-making, including profiling. You shall have the right not to be subject to a decision based solely on automated processing, including profiling, which produces legal or similarly significant effects on you, save for the exceptions applicable under relevant data protection laws.
  • Right to lodge a complaint. If you believe that Ytica has infringed your rights under EU data protection law, we encourage you to contact us first so that we can try to resolve the issue or dispute. You have also a right to lodge a complaint with a competent supervisory authority situated in a Member State of your habitual residence, place of work, or place of alleged infringement.
  • Storage of your personal information. Ytica will try to limit the storage of your personal information to the extent that storage is necessary to serve the purpose(s) for which the personal information was processed, to resolve disputes, enforce our agreements, and as required or permitted by law.


Data and Information Officer a.s.
Rohanske nabrezi 29
Prague, Czech Republic
Zip Code 186 00
Phone: +1 (804) 409-8422